WEBSITE DESIGN AND DEVELOPMENT
Mad Extra SEO designs and develops websites around your business, your customers, and the actions your website needs to support. We bring page planning, visual design, responsive development, and practical functionality into one agreed scope, whether you need a new website or a considered rebuild of your current one.
Your website should explain what you offer, make important information easy to find, and give visitors a clear way to enquire, book, or take the next step. It also needs to work for the people managing it. We plan for both the customer experience and the day-to-day requirements behind the website.
SELECTED WEBSITE PROJECTS
The examples below show websites featured in the Mad Extra SEO portfolio. Start with these six projects, then explore the additional examples further down the page. Compare the presentation, organisation, and customer journey with what your own business needs. Your project scope is agreed around your requirements; features seen in another website can be discussed during planning.
Blackhawk Electrical & Generators Inc.
Electrical and generator services. Explore the Blackhawk Electrical website.
Mountain Cove Luxury Senior Care
Senior care. Explore the Mountain Cove website.
Superior Home Builders Corp.
Home building. Explore the Superior Home Builders website.
Truss Medical Solutions
Medical solutions. Explore the Truss Medical Solutions website.
01 / PLANNING
A useful website brief starts with customers and business requirements. Who is visiting, what do they need to understand, and what should happen next? A contractor may need a qualified estimate request. A travel business may need an enquiry that captures dates and preferences. A professional service may need visitors to understand eligibility, documents, or the consultation process before making contact.
We identify the pages and functions needed to support those journeys. That includes your priority services, service areas where relevant, common customer questions, available proof, and the information your team needs from an enquiry. The result is a page structure with a purpose for each page and a clear route between related information.
We also discuss who will update the website, which systems it must work with, and what needs to remain from your existing site. These decisions influence the platform, editing setup, and build. They help establish a practical scope before visual design begins.
02 / REDESIGN
The case for a redesign should connect to a specific problem. Customers may struggle to identify your services, find a phone number, complete a form, or use the site on a small screen. Your business may have added services that the old structure cannot explain clearly. Your team may depend on a developer for routine changes or spend time dealing with inconsistent enquiries.
We review what can be improved and what is already useful. Existing content, working pages, recognisable branding, and valuable URLs can inform the new site. A focused redesign may be appropriate when the platform is suitable and the main problems concern presentation or structure. A rebuild may make more sense when the editing system or underlying functionality no longer supports your requirements.
The consultation helps define that decision. Bring your current website, the problems you want to solve, and examples of what customers or staff find difficult. Those details are more useful than choosing a design style before agreeing what the website must do.
03 / VISUAL DESIGN
Visual design needs to support the message. We consider typography, colour, spacing, imagery, and page hierarchy in relation to your brand and audience. The aim is to make important information recognisable and readable while giving your business a consistent presentation across the website.
Design reviews consider real content. Service descriptions, project examples, frequently asked questions, and calls to action affect the layout, so we establish what is available and what needs to be prepared. Existing examples can become a featured project section, a complete portfolio, or supporting evidence on relevant service pages. Captions should explain the work accurately and use results only when evidence is available.
We plan repeatable layouts where they are useful. Service pages can share a clear structure while allowing different content, photographs, and customer questions. A consistent system helps visitors understand the site and helps your team maintain it without recreating every page from scratch.
04 / CUSTOMER EXPERIENCE
Responsive development adapts the layout for different screen sizes. We review how headings wrap, how images scale, how navigation opens, and how forms and buttons behave on mobile. A page that fits within a screen still needs readable text, comfortable controls, and a sensible order of information.
Navigation should reflect how customers look for your services. Important pages need clear labels and reachable links. Related services, project examples, and supporting answers can be connected where they help a visitor make a decision. We avoid making customers search through unrelated pages to find basic information or a contact route.
The build review covers practical journeys, such as opening the mobile menu, moving from a service page to an enquiry, and following a project link. For a portfolio like this one, the business name and destination remain clear without relying on hover effects. Mobile visitors should be able to browse the same examples and reach the same important information as desktop visitors.
05 / SEARCH FOUNDATIONS
We plan the website so its structure and content support discoverability. That can include descriptive page titles, relevant headings, readable service information, useful internal links, and a clear distinction between services. Crawlable navigation gives search engines a route to important pages and gives customers a way to explore related information.
For a redesign, we review existing URLs and content before deciding what changes. Pages that are being moved may need redirects to relevant replacements. Valuable content should be assessed before removal, and the launch plan should account for indexing settings, sitemaps, and the version of the site intended to appear in search.
These are website foundations. Ongoing keyword research, content expansion, local search work, and link building need their own priorities and scope. We can connect the build with Keyword Strategy and On-Page SEO and Technical SEO and Audits when your project needs deeper work. A new design alone does not guarantee rankings, enquiries, or sales.
06 / BUSINESS SYSTEMS
A website often needs to pass information into the tools your business already uses. We discuss your enquiry process, booking arrangements, customer records, email handling, and any other required connections before agreeing functionality. The right approach may use an existing service, a supported integration, or separately scoped custom development.
Forms should ask for information the process actually needs. We consider clear labels, useful instructions, understandable errors, and confirmation after submission. We also define where an enquiry goes and how your team will recognise and respond to it. Submission checks should confirm the agreed destination receives the expected information, rather than relying only on an on-screen success message.
Integration scope depends on the third-party system, available access, subscription level, and supported interfaces. We identify those dependencies during planning. If your requirements extend into customer management, our Custom CRM Buildouts can be discussed alongside the website. A customer portal, ecommerce workflow, or custom application needs its own defined requirements and verification.
07 / PERFORMANCE AND ACCESS
Website performance depends on the complete page, including images, scripts, hosting, and third-party services. We review those factors in relation to the agreed build and the pages customers use. Appropriate image sizing, sensible loading behaviour, and avoiding unnecessary page components can help the website remain usable as content grows.
We consider loading performance, responsiveness, and visual stability alongside the design. A booking embed, video, analytics tool, or other external service may affect the experience, so these additions should have a clear purpose. Performance checks help identify practical improvements; a single test score does not describe every visitor's device or connection.
Accessibility considerations include readable contrast, meaningful headings, descriptive links, keyboard access, and usable forms. We discuss any specific accessibility requirements during scoping so the appropriate review is included. Applying these practices supports a broader range of users. Formal conformance evaluation or certification requires a separately defined assessment and should not be assumed from a standard website build.
FROM THE BRIEF TO HANDOVER
01
We discuss your goals, audience, existing website, available content, required functionality, and operational systems. The scope identifies the pages and features to be delivered, responsibilities for content, review points, and dependencies such as hosting or third-party access. It should also explain how requests outside the agreed work will be handled.
02
We organise the page structure and identify the text, photographs, branding, and project examples needed. Design review gives you a concrete layout to assess with your content. Feedback is most useful when it explains what a customer needs to understand or which business requirement a section must support.
03
We develop the agreed website and configure the editing structure and required connections. Checks cover the relevant page layouts, navigation, forms, links, and key actions. Where a third-party service is involved, we check the agreed interaction and document any dependency or limitation that affects it.
04
The launch plan covers the website's destination, required access, existing URLs, and the change from the old site where applicable. We review the agreed contact paths and essential information before launch, then check the public website after it is available. A migration should account for the systems connected to the domain, including email, so changes are coordinated deliberately.
05
We explain the editing tasks your team will handle and the responsibilities for ongoing updates. Handover should make clear who controls the domain and hosting, which tools or licences the website depends on, and how further changes can be requested. Maintenance and ongoing marketing can be discussed according to the support you need.
MORE WEBSITE PROJECTS
Explore more websites from our portfolio. These examples show the range of businesses featured in the portfolio. Use them to identify preferences and discuss the kind of presentation your own customers need.
Everything Out Estate Cleanouts
City Painting & Construction
Painting and construction.
SCOPE AND RESPONSIBILITIES
Your proposal should make the deliverables and responsibilities easy to understand. Clarify the page count and page types, who prepares the copy and imagery, which forms or integrations are included, and what review and revision work the scope covers. If a feature is important to your business, describe the expected behaviour rather than leaving it implied by a reference website.
Ongoing costs need the same clarity. Domain registration, hosting, premium tools, third-party subscriptions, maintenance, and further development may have separate charges. We identify the applicable dependencies so you can understand what the website needs after launch and who is responsible for each account.
Access and editing should also be agreed. Establish who will own the relevant accounts, which updates your team will make, and when developer support will be needed. These decisions help the finished website fit your operations and make it easier to plan future changes as your business grows.
BEFORE YOUR WEBSITE PROJECT
Yes. We review the current website and discuss what should be retained, improved, or rebuilt. Existing content, branding, project examples, URLs, and working functions can inform the plan. The right scope depends on the platform and the problems the redesign needs to solve.
Yes. We can build WordPress websites with editable page layouts, with the approach selected around your requirements. Platform choice should follow your needs for editing, integrations, and ongoing support. We discuss the setup during planning so you understand how routine changes will be made after launch.
Yes. Share the assets you have permission to use and explain which projects they represent. We can plan featured examples, a wider portfolio, and supporting imagery within relevant pages. Accurate names, useful captions, and verified links give the examples context without inventing results or client endorsements.
Content preparation can be included in the agreed scope. We need accurate information about your services, customers, processes, and business details. The plan should identify which pages need new copy, which existing material can be retained, and who will review claims and approve the content.
Responsive development and mobile review form part of planning the customer experience. We check the relevant layouts and interactions at different screen sizes, including navigation and enquiry paths. Any specialist devices, browsers, or application requirements should be identified during scoping so the review matches your audience.
The build can include agreed search foundations such as page structure, headings, titles, and internal links. Ongoing SEO is a separate program of research, content, technical work, and measurement. We can discuss how the website supports that program and which work belongs in the initial project.
We can assess connections to your existing systems and include feasible integration work in the scope. We need to understand the information being exchanged, available interfaces, account access, and how the connection should behave. Custom CRM, portal, payment, and ecommerce requirements need enough detail to estimate and verify the work properly.
Cost and schedule depend on page count, content readiness, design requirements, functionality, integrations, and review availability. We define those factors before proposing the work. The proposal should explain the scope, relevant dependencies, and any recurring costs, so you can assess the commitment with useful information.
Handover covers the agreed editing responsibilities and access. Ongoing maintenance, updates, backups, monitoring, and further development should be discussed explicitly, including who handles each task. If you need continued support or marketing services, we can plan that work around your website and business priorities.
Bring your current website if you have one, a description of your services and customers, available branding and imagery, and a list of required functions. Explain how enquiries are handled and which systems must connect to the site. You can also share reference websites and describe the specific features or layouts you find useful.
START WITH YOUR REQUIREMENTS
Tell us what your current website does well, where customers or staff encounter problems, and what needs to happen next. We will use that information to discuss the page structure, design, functionality, and scope that fit your business. If you are starting from scratch, we can begin with your services, audience, and enquiry process.
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